The 10 things you should keep in mind when organizing a successful event is about. From knowing your audience and adapting the event contents to it, to taking advantage of the power of social networks to promote it.
1.- Innovation!! Be creative, think differently. Since most of your audience will have attended dozens of conferences and events, make sure yours is memorable.
2.- Make sure the participants socialize and participate in networking, as one of the main objectives is to help them interact and get to know each other. And, since it is always difficult to "break the ice" and meet new people, consider organizing dynamic sessions and / or harnessing the power of "gamification" (The integration of game mechanics into a meeting or event , In order to have a really good time, can give you strength, impact and focus).
3.- Know your audience and adapt the message and the contents of the event to him. The people who attend your event are your clients, so you should strive to know them well so that you can offer them an experience that meets your expectations. In addition, you should always include a question time after each presentation or session.
4.- If you have little or no experience in event planning, partner with a qualified professional with a long history of success in the sector; And if you have experience but do not want to spend money on hiring a professional, there are literally thousands of web-hosted tools designed to help you plan all aspects of your event.
5. Establish clear goals and methods to measure success and return on investment (ROI).
6.- When choosing a venue, check your Wi-Fi network. Having Wi-Fi does not mean that it is a robust and reliable network. And speaking of the Internet, if you can not offer it free to the attendees, consider giving them free basic bandwidth and, for those who need it, a premium service of payment.
7.- Include sustainable or CSR initiatives in the program of the event: despite the additional cost, you will be surprised how important it is for a growing number of people.
8.- As soon as there is a firm decision to host the event, make sure that you launch an attractive and informative website about the event in the shortest possible time (including PC, mobile and tablet versions) and that it is updated frequently ; Internet is the most powerful marketing tool you have at your disposal.
9.- Seize the power of social media in order to promote the event before its celebration and to prolong its life afterwards.
10.- Record videos of the exhibition area, with interviews with exhibitors and visitors, which can then be posted on the official website of the event, as well as in their profiles in social media, in order to teach those who do not They could attend what they have lost.
Have an excellent party ...!